This is a stylish conceptual film inspired by the fragrance of Jo Malone. Fragrance is a wonderful thing that can evoke emotions and memories. Jo Malone perfumes are delicate, pure and elegant, and their mission has always been to inspire, connect, and uplift people through fragrance. The film tells the story of a couple who find each other through the scent signals they leave behind.
It's my first interdisciplinary exploration using film as a medium to convey concepts. From writing the story, casting models, to storyboarding and directing the style, my passion guided me throughout the process.
Telesthesia
My Role: Art Director
Fashion management, Digital Campaign Film, Advertising.
Year of Completion: 2019